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Parlor Doughnuts Privacy Policy

LAST UPDATED September 26, 2024


Parlor Doughnuts, LLC (“Parlor,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you interact with us through our websites, mobile applications, in-store visits, and other services (collectively referred to as our "Services"). By accessing or using our Services, you agree to the collection, use, and sharing of your personal information as described in this Privacy Policy.

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This policy applies to all personal information that Parlor collects, including data gathered through websites, mobile apps, social media, marketing campaigns, and direct interactions at our physical store locations. Please review this Privacy Policy carefully, and if you are a resident of California, Virginia, or other specific regions with additional privacy rights, please see the appropriate sections below.


1. Types of Information We Collect

Parlor Doughnuts collects various types of personal information to provide you with the best possible experience and to support our business operations. The information we collect falls into the following categories:


A. Information You Provide Directly

We collect personal information that you voluntarily provide when interacting with us. This includes:

  • Contact Information: Your name, email address, phone number, mailing address, and any other identifying details provided when creating an account or subscribing to our services.

  • Account Credentials: Information such as username, password, and security questions to help verify your identity when accessing our Services.

  • Payment Information: Financial details like credit/debit card numbers, billing addresses, and transaction history when you make purchases.

  • Demographic Information: Your age, gender, birthday, and zip code, typically collected for marketing and personalization purposes.

  • Feedback and Communication: Any comments, reviews, questions, or customer service inquiries, including messages sent via email, phone, or social media platforms.


B. Information Collected Automatically

When you use our websites or apps, we automatically collect certain information about your device and activity:

  • Device and Browser Information: Your IP address, browser type, device model, operating system, and similar technical data.

  • Usage Data: Information about how you interact with our Services, such as the pages you visit, links you click, items you view or purchase, time spent on each page, and the referring/exiting URLs.

  • Location Data: Approximate geographic location based on your IP address or GPS data (if enabled on your mobile device) to provide localized services like store information or personalized offers.

  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track activity on our websites and mobile apps. This data helps us improve user experience and deliver targeted advertising.

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C. Information From Third Parties

  • We may receive additional information from:

  • Service Providers: Information related to your purchases and activities may be shared with us by third parties like payment processors, online ordering platforms, and loyalty program providers.

  • Social Media and Marketing Partners: Data provided when you engage with our brand on social media platforms or through online advertising campaigns.

  • Franchisees: Since many Parlor Doughnuts locations are independently owned and operated by franchisees, information shared with these locations may be transferred back to us.​

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2. How We Use Your Information

Parlor Doughnuts uses the information collected for several purposes, including but not limited to:

  • Order Processing and Fulfillment: To fulfill your orders, process payments, deliver products, and provide related services, including customer support.

  • Marketing and Communications: To send you promotional offers, updates about new products, special events, or seasonal items, and personalized content based on your preferences.

  • Loyalty Programs: To manage participation in loyalty programs like Parlor Perks, including tracking points earned, rewards, and special offers tied to your account.

  • Personalization: To customize your experience on our website and app, including personalized recommendations, offers, and ads based on your interests and past activity.

  • Security and Fraud Prevention: To monitor and ensure the security of our websites, apps, and physical stores, and to detect and prevent fraud or other unauthorized activities.

  • Legal Compliance: To comply with applicable laws and regulations or respond to valid legal requests such as subpoenas or court orders.

 

3. Sharing and Disclosure of Your Information

Parlor Doughnuts may share your personal information in the following circumstances:


A. With Your Consent

We may share your personal information with your express consent, such as when you opt-in to receive marketing communications from partners or authorize data sharing with third-party apps or services.


B. With Service Providers

We may disclose personal information to service providers who perform functions on our behalf, including:

  • Payment processors and financial institutions.

  • Order fulfillment and delivery partners.

  • Marketing and advertising agencies.

  • IT service providers managing our website, app, and data security. These providers are required to handle your information securely and are only permitted to use it to perform their contracted services.


C. With Affiliated Companies and Franchisees

Since many Parlor Doughnuts locations are franchise-operated, we may share information with franchisees to assist in providing services at those locations. We also share information with affiliated entities that operate under the Parlor Doughnuts brand.


D. For Legal or Compliance Reasons

We may disclose your information if required by law or in good faith belief that such action is necessary to:

  • Comply with legal obligations, law enforcement, or regulatory requirements.

  • Protect our rights, property, or the safety of others.

  • Prevent fraud or other illegal activities.


E. In Connection with Business Transfers

In the event of a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that process.

 

4. Cookies and Tracking Technologies


A. Types of Cookies We Use

Parlor Doughnuts uses cookies and similar tracking technologies to improve your experience, including:

  • Session Cookies: Temporary cookies that expire when you close your browser, used for navigation and security.

  • Persistent Cookies: Cookies that remain on your device for a set period, helping us remember your preferences and track your browsing habits.

  • Advertising Cookies: Used by us or third-party partners to deliver targeted ads based on your interests.

  • Analytics Cookies: To track usage patterns and gather insights on how our Services are used.

You can control or delete cookies by adjusting your browser settings. However, disabling cookies may limit the functionality of certain features.


B. Tracking Technologies in Emails and Ads

We may use pixels and similar technologies in our emails or online ads to track engagement and performance, such as whether an email has been opened or a link clicked.

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5. Children’s Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent, as required by the Children’s Online Privacy Protection Act (COPPA). If you believe that we have collected personal information from a child under 13, please contact us at [contact information], and we will take steps to delete such information.

 

5. Your Privacy Rights and Choices


A. Access and Correction

You have the right to request access to the personal information we hold about you and correct any inaccuracies. You may update your account details by logging into our website or contacting us directly.


B. Deletion

You have the right to request that we delete your personal information. We will comply with these requests to the extent required by law, but certain information may be retained for legal, security, or operational reasons.


C. Opt-Out of Marketing Communications

You can opt out of receiving promotional emails at any time by clicking the "unsubscribe" link in our communications or updating your email preferences in your account settings.


D. Targeted Advertising and Cookies

You can opt-out of targeted advertising by adjusting your browser settings or using tools provided by the NAI or DAA. In some jurisdictions, you may also have the right to opt-out of cookies used for cross-site tracking or behavioral advertising.

 

7. Data Security

We take reasonable precautions to protect your personal information from unauthorized access, use, or disclosure. While we use various security technologies and procedures to safeguard your data, no system is 100% secure. You should take steps to protect your own information by keeping your account details confidential and using secure passwords.

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8. State-Specific Rights


A. California Residents

Under the California Consumer Privacy Act (CCPA), residents of California have the right to:

  • Request access to the personal information we have collected about them.

  • Request deletion of their personal information.

  • Opt out of the sale of their personal information.

California residents can exercise these rights by submitting a request through our Privacy Web Form or contacting us at (855) 123-4567.


B. Virginia Residents

Residents of Virginia have similar rights under the Virginia Consumer Data Protection Act (VCDPA), including the right to access, correct, and delete their personal information and the right to opt out of the processing of personal data for targeted advertising.

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9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website, with the revised date indicated at the top. By continuing to use our Services after such changes are made, you agree to the revised policy.

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10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Email: info@parlordoughnuts.com

Phone: (812)303-8011

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